Individual skill

nofollow-internal

Use when auditing internal link structure or reviewing link attributes. Applies to any site using rel=nofollow on links pointing to pages within the same domain.

skills/nofollow-internal/SKILL.md

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Last checked
Nov 9, 2026

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Oct 31, 2026
License
MIT

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# Avoid nofollow on internal links

Adding rel=nofollow to internal links prevents PageRank from flowing to those pages—reducing their ability to rank—while providing no benefit over simply omitting the attribute.

## Quick Reference

- rel=nofollow on internal links blocks PageRank flow to your own pages
- Internal nofollow was once used for 'PageRank sculpting' but is no longer effective
- Use nofollow only on outbound links to untrusted or sponsored content
- If you don't want a page crawled or indexed, use noindex on the target page instead

## Check

Scan all internal links (<a href> tags pointing to the same domain) for the presence of rel='nofollow' or rel containing 'nofollow'. List each instance with its source page, anchor text, and target URL.
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