Individual skill

service-area

Use when applies to service businesses (plumbers, lawyers, consultants) serving multiple regions. Use when planning local SEO strategy for businesses without brick-and-mortar locations in every city.

skills/service-area/SKILL.md

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# Service Area Pages

Service-area pages allow businesses to rank for geo-modified queries ('plumber in Austin') in areas where they have no physical storefront — but thin, templated location pages are penalised by Google as doorway pages.

## Quick Reference

- Create individual pages for each city/region served, with unique, locally relevant content
- Use `LocalBusiness` schema with `areaServed` to declare service coverage without physical locations
- Avoid creating identical pages per location that differ only in the city name (doorway pages)
- Include local signals: nearby landmarks, local case studies, region-specific FAQs

## Check

Identify if the site serves multiple geographic areas. If so, check for dedicated pages per service area. Verify each page has unique content beyond just swapping city names. Check for `LocalBusiness` schema with `areaServed` property. Flag pages that appear to be thin templated clones.