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editorial-policy

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Use when auditing a blog, news site, or YMYL content site for trust signals, drafting editorial policy page content, or evaluating whether a site meets Google's quality rater trustworthiness criteria.

skills/editorial-policy/SKILL.md

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# Publish an editorial policy page

Google's E-E-A-T framework rates sites on Expertise, Authoritativeness, and Trustworthiness. Quality raters look for editorial standards pages as evidence of a trustworthy publication. Sites without visible editorial policies — especially YMYL sites — receive lower trust ratings, which suppresses search rankings.

## Quick Reference

- Publish a dedicated editorial policy page explaining how content is researched, written, reviewed, and updated
- Link to the editorial policy from your About page and from individual articles (byline or footer)
- Include information on author qualifications, fact-checking processes, and correction policies

## Check

Check if the site has a publicly accessible editorial policy page (commonly at /editorial-policy, /about/editorial-standards, or linked from the About page). Verify it covers: (1) how topics are chosen, (2) author qualifications, (3) fact-checking or review process, (4) how corrections are handled, and (5) conflicts of interest or funding disclosures.
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