Individual skill

meta-description

Use when auditing page metadata or generating descriptions for new pages. Applies to every page that should receive organic search traffic.

skills/meta-description/SKILL.md

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Last checked: Nov 9, 2026

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Repository stars (not skill ratings): 74,680
Repository last updated: Oct 31, 2026
License: MIT

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SKILL.mdcore · 2,057 bytes
references/rule.mddoc · 3,211 bytes

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# Write a meta description for each page

A compelling meta description acts as organic ad copy in search results—well-written descriptions improve click-through rates even though they are not a direct ranking signal.

## Quick Reference

- Every page should have a unique meta description between 120–160 characters
- Meta descriptions are not a ranking factor but strongly influence click-through rates
- Write descriptions as a call to action that summarises the page value
- Google may override your description with content from the page

## Check

Check the <head> for a <meta name='description'> tag. Verify it is present, unique, and between 120 and 160 characters. Flag pages where it is missing, duplicated, or outside the recommended length.