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redirect-chains

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Use when auditing internal link structure after a URL migration, domain change, or site rebuild. Applies to any site that has had redirects in place for more than a month.

skills/redirect-chains/SKILL.md

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Nov 9, 2026

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# Link directly to final destination URLs

Internal links that point to redirect URLs add latency, waste crawl budget, and pass less PageRank to the destination than a direct link would—reducing the ranking potential of linked pages.

## Quick Reference

- Internal links should point directly to the final destination URL, not to a URL that redirects
- Each redirect in a chain dilutes the PageRank passed through it
- Update internal links after URL migrations to point to the new URLs
- Use 301 redirects for permanent moves, but then update source links

## Check

Crawl internal links across the site. For each <a href='...'> tag, follow the URL and check the HTTP response code. Flag any internal link that resolves to a 301 or 302 redirect rather than a direct 200 response. Report the source page, linked URL, and the final destination URL after following the redirect.
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