Individual skill

slug-keywords

Use when applies to blog posts, product pages, and any content page with editable URL slugs. Use when building a URL strategy for a new site or auditing existing URLs for keyword inclusion.

skills/slug-keywords/SKILL.md

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# Include keywords in URL slugs

Descriptive URL slugs help users and search engines understand page content before visiting — a URL like `/buy-running-shoes-women` communicates topic intent that `/products/4832` does not.

## Quick Reference

- URL slugs should contain the primary keyword of the page in lowercase, hyphen-separated words
- Avoid numeric IDs (`/page?id=12345`), random strings, or meaningless paths (`/p/a/`)  in public URLs
- Keep slugs concise: 3–5 meaningful words is typical; avoid keyword stuffing
- Google uses URL words as a weak ranking signal and users use them to assess page relevance before clicking

## Check

Crawl the site and examine URL paths. Flag URLs that contain: numeric IDs only, random strings, session tokens, dates without a descriptive slug, or overly generic words (`/page`, `/item`, `/post`). Verify slugs are lowercase and hyphen-separated.
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