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keyword-stuffing

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Use when auditing content pages for over-optimisation, reviewing AI-generated content that may repeat target phrases excessively, or checking meta tags and alt text for unnatural keyword accumulation.

skills/keyword-stuffing/SKILL.md

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# Avoid keyword stuffing

Google's spam detection algorithms penalise pages that unnaturally repeat keywords to manipulate rankings. Keyword-stuffed pages are demoted in search results or removed from the index entirely. Natural, reader-focused writing with topical variation outperforms keyword-dense content.

## Quick Reference

- Keyword density above ~2–3% for any single term is a signal of keyword stuffing — write for readers, not keyword counters
- Repeating keywords unnaturally in titles, headers, alt text, or meta descriptions triggers Google's spam filters
- Google's algorithms (Panda, SpamBrain) penalise pages with manipulative keyword density; natural language variation is rewarded

## Check

Analyse the page's main content body, `<title>`, `<meta name='description'>`, heading elements (H1–H6), and `<img alt>` attributes. Flag: (1) Any single keyword or phrase appearing more than 3× in the title tag. (2) Any keyword with a density above 3% of total word count. (3) Lists of keywords with no context (e.g., 'cheap flights, affordable flights, discount flights, best flight deals'). (4) Alt text that is a comma-separated list of keywords instead of a description. (5) Hidden text (white text on white background, or `display:none` containing keywords).
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