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geo-meta

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Use when auditing locally-focused or regionally-targeted pages for geo targeting signals, particularly on sites targeting audiences through Bing or regional search engines. Note that these meta tags have no documented effect on Google's ranking.

skills/geo-meta/SKILL.md

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# Geo Meta Tags

While Google does not officially support geo meta tags, Bing and other search engines may use them for geographic targeting. For sites with clear regional focus, they provide a low-effort supplementary signal alongside the primary approaches (hreflang, LocalBusiness schema, NAP consistency).

## Quick Reference

- Geo meta tags (`geo.region`, `geo.placename`, `geo.position`) are not used by Google, but may be read by Bing and minor engines
- Prefer hreflang for multi-region/language targeting and LocalBusiness JSON-LD for local business signals
- Include geo meta tags only as a supplementary signal alongside, not instead of, structured data and hreflang

## Check

In the page `<head>`, check for `<meta name="geo.region">`, `<meta name="geo.placename">`, and `<meta name="geo.position">` tags. Verify: (1) `geo.region` uses a valid ISO 3166-1/3166-2 code (e.g., `US-CA` for California, `GB-ENG` for England). (2) `geo.position` uses latitude;longitude format (e.g., `37.7749;-122.4194`). (3) ICBM meta tag matches geo.position if present.
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