Individual skill

physical-address

Use when auditing local business websites, e-commerce sites, or any site where a physical presence affects trust or local search visibility.

skills/physical-address/SKILL.md

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# Display a physical business address

A visible physical address builds user trust (especially for e-commerce and YMYL sites), supports local SEO rankings, and is a requirement for compliance in many jurisdictions.

## Quick Reference

- Display a complete physical address on the contact page and footer
- Mark up the address with LocalBusiness schema or HTML microdata
- Consistent address format builds trust and supports local SEO
- Use <address> HTML element for semantic correctness

## Check

Check the contact page and footer for a visible physical address. Verify the address is complete (street, city, state/region, postal code, country). Check whether the address uses the <address> HTML element and whether it is backed by LocalBusiness or PostalAddress schema markup.
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