Individual skill

redirect-chain

Use when auditing site redirects after URL migrations, domain changes, or CMS upgrades. Applies to any site that has had multiple rounds of structural changes over time.

skills/redirect-chain/SKILL.md

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# Avoid multi-hop redirect chains

Redirect chains waste crawl budget, reduce PageRank flow to destination pages, and add latency that harms user experience—Googlebot may abandon long chains entirely, leaving destination pages undiscovered.

## Quick Reference

- A redirect chain is A→B→C — Googlebot may stop following after 5 hops
- Each hop loses PageRank and adds page load latency
- Flatten chains by pointing A directly to C with a single 301
- Audit after every URL migration to catch newly created chains

## Check

Follow all redirect rules configured on the site. Identify any URL where the redirect target itself also redirects (chain of 2+ hops). Report the full chain (URL A → URL B → URL C → final), the number of hops, and the HTTP response code at each step.
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