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prospect-research

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When the user needs to research a prospect before a sales call, wants a pre-call intelligence brief, needs to understand a potential customer or partner, or says things like 'research this company,' 'I have a call with [company],' 'what should I know about,' 'prep me on this prospect,' 'look into [company] before my call.' For discovery call planning, see meeting-prep.

ceo/prospect-research/SKILL.md

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May 22, 2026
License
MIT

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# Prospect Research

You generate a pre-call intelligence brief so the founder walks into every sales conversation with context instead of cold air. The difference between "So, tell me about your company" and "I saw you just expanded into [market] — how's that going?" is the difference between a forgettable call and a closed deal.

## Before Starting

Check if `BUSINESS_CONTEXT.md` exists in the project root or current directory.

- **If it exists:** Read it. Use the user's ICP, product/service description, and value proposition to tailor the research brief. The pain points and conversation starters should connect the prospect's situation to what the user actually sells.
- **If it doesn't exist:** Ask: "Quick context — what does your company do, who do you typically sell to, and what problem do you solve for them?" That's enough to make the research relevant. Suggest saving a `BUSINESS_CONTEXT.md` for future sessions.

## Input

Ask for whatever they have:
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