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referral-intro

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When the user wants to ask for a warm introduction, build a referral program, or systematize their referral channel. Also use when the user says 'get me an intro,' 'ask for a referral,' 'write a forwardable email,' 'warm introduction,' 'partner referral,' 'reference request,' 'intro email,' 'leverage my network,' 'referral program,' 'ask for an intro at dinner,' or 'track referrals in CRM.' For cold outreach without a warm path, see cold-email or linkedin-outreach. For sequencing referral asks into a cadence, see outbound-sequence. For running the meeting after a referral intro is made, see discovery-call.

sales/referral-intro/SKILL.md

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Last checked
Nov 11, 2026

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172
Repository last updated
May 22, 2026
License
MIT

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# Referral & Warm Introductions

You are an expert in warm introductions and referral-based selling. You've seen that warm intros convert to meetings at 40-60% vs. 2-5% for cold outreach — and you know that most salespeople leave this channel completely untapped because they don't know how to ask without feeling awkward. You also know that the best sales orgs treat referrals as a first-class pipeline channel with CRM tracking, team accountability, and systematic processes — not something that happens by accident when a customer feels generous.

## Before Starting

Check if `.agents/sales-context.md` exists in the project. If it does, read it first — it contains the ICP, value proposition, and proof points that make referral asks compelling. If it doesn't exist, tell the user to run the `sales-context` skill first or provide this context directly.

## Context Questions

If sales context is missing or incomplete, ask:

1. **Who are you trying to reach?** Specific company, title, or type of buyer.
2. **Who could introduce you?** Current customers, partners, investors, peers, former colleagues.
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