Individual skill

microsoft-ads

Microsoft Advertising (Bing Ads) platform expertise. Audit campaigns, keywords, audiences, and UET tracking. Use when the user asks about Microsoft Ads, Bing Ads, search advertising on Microsoft, LinkedIn audience targeting, or Performance Max campaigns on Microsoft.

skills/microsoft-ads/SKILL.md

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# Microsoft Advertising (Bing Ads)

Expert-level guidance for Microsoft Advertising — auditing, building, and optimizing search, shopping, audience, and Performance Max campaigns.

## Install

```bash
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/microsoft-ads ~/.claude/skills/
```

## Core Capabilities

### Campaign Auditing & Optimization
- Audit account structure, campaign settings, bid strategies, and budget allocation
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