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utm-attribution-strategy

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UTM parameter strategy, campaign tracking, and marketing attribution modeling. Build consistent UTM taxonomies, configure attribution models, measure cross-channel performance, and connect marketing spend to revenue. Use when the user asks about UTM parameters, campaign tracking, attribution models, marketing measurement, or cross-channel analytics.

skills/utm-attribution-strategy/SKILL.md

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# UTM & Attribution Strategy

Campaign tracking with UTM parameters and marketing attribution modeling.

## Install

```bash
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/utm-attribution-strategy ~/.claude/skills/
```

## UTM Parameter Reference

### The 5 Standard UTM Parameters
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