Individual skill

customer-journey-mapping

Map customer journeys from awareness to advocacy. Visualize touchpoints, identify drop-off points, analyze channel interactions, and optimize the end-to-end experience. Use when the user asks about customer journey, funnel mapping, touchpoint analysis, or experience optimization.

skills/customer-journey-mapping/SKILL.md

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# Customer Journey Mapping

Map, analyze, and optimize the full customer journey from first touch to advocacy.

## Install

```bash
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/customer-journey-mapping ~/.claude/skills/
```

## Journey Stages

| Stage | Customer Goal | Key Channels | Metrics |
|-------|-------------|-------------|---------|
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