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cro-auditor

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Conversion Rate Optimization auditing for landing pages, signup flows, checkout funnels, forms, and CTAs. Identifies friction points, runs heuristic evaluations, produces prioritized recommendations using ICE/PIE frameworks. Use when the user asks about conversion optimization, funnel analysis, landing page audits, form optimization, CTA testing, or checkout improvement.

skills/cro-auditor/SKILL.md

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May 14, 2026
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# CRO Auditor

Conversion Rate Optimization — audit landing pages, funnels, forms, and CTAs for friction and opportunities.

## Install

```bash
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/cro-auditor ~/.claude/skills/
```

## Audit Framework

### Heuristic Evaluation (LIFT Model)
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