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ab-testing-framework

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A/B and multivariate testing methodology. Design experiments, calculate sample sizes, determine statistical significance, avoid common pitfalls, and interpret results. Platform-agnostic framework applicable to landing pages, emails, ads, pricing, and product features. Use when the user asks about A/B testing, split testing, experiment design, statistical significance, or conversion experiments.

skills/ab-testing-framework/SKILL.md

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# A/B Testing Framework

Design, run, and analyze conversion experiments with statistical rigor.

## Install

```bash
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/ab-testing-framework ~/.claude/skills/
```

## Test Design Process

### Step 1: Hypothesis
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