Individual skill

cross-platform-audit

Unified multi-platform paid media audit with parallel execution. Spawns scored audits for Google Ads, Meta Ads, and Microsoft Ads simultaneously, merges results into a budget-weighted aggregate health score (A-F), adds cross-platform analysis (budget allocation, tracking consistency, creative alignment, attribution overlap), and produces a prioritized action plan. Optionally generates a client-ready deck via pro-deck-builder. Use when the user asks for a full paid media audit, cross-platform review, or multi-channel ad assessment.

skills/cross-platform-audit/SKILL.md

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# Cross-Platform Audit — Unified Paid Media Assessment

Orchestrates parallel scored audits across Google Ads, Meta Ads, and Microsoft Ads, then merges results into a single budget-weighted health score with cross-platform intelligence.

## Install

```bash
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/cross-platform-audit ~/.claude/skills/
```

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Before running audits, collect this information. Without it, benchmarks will be generic and recommendations may be wrong.
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