Individual skill
account-structure-review
Google and Meta paid media account structure evaluation. Audits campaign/ad set architecture against conversion volume minimums, budget thresholds, and targeting overlap. Identifies over-segmentation, under-segmentation, budget fragmentation, and structural anti-patterns blocking algorithmic learning. Provides consolidation roadmaps with migration plans. Use when inheriting accounts, quarterly health checks, or before scaling budgets.
skills/account-structure-review/SKILL.md
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- Last checked
- Nov 11, 2026
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- Repository last updated
- May 14, 2026
- License
- MIT
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- ai-skills Repository topic
- anthropic Repository topic
- claude Repository topic
- claude-code Repository topic
- data-visualization Repository topic
- dtc Repository topic
- ecommerce Repository topic
- email-marketing Repository topic
- google-analytics Repository topic
- klaviyo Repository topic
- engineering Derived category
- marketing Derived category
- finance Derived category
- education Derived category
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Read excerpt
# Account Structure Review — Google + Meta
Expert-level guidance for evaluating paid media account structure against goals, budget, and conversion volume thresholds. Identifies structural anti-patterns that fragment data, starve budgets, or block algorithms from learning.
## Install
```bash
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/account-structure-review ~/.claude/skills/
```
## Core Capabilities
### Structural Anti-Pattern Detection
- **Over-segmentation**: Too many campaigns/ad sets splitting data and budget below learning thresholds