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roblox-player-psychology

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Use when designing or reviewing player-behavior mechanics: first minute, rewards, streaks, daily rewards, pricing, RNG/pity, community.

skills/design/roblox-player-psychology/SKILL.md

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# Roblox Player Psychology

## When to Load

Load for behavior/persuasion questions: what happens in the first 60 seconds, why players return, reward schedules, streaks, pricing psychology, gamepass ladders, crate/RNG odds and pity, or turning players into a community. For structural craft (core loop, FTUE structure, level design, economy sources/sinks) load `roblox-game-design`; for dashboard diagnosis, discovery, and the algorithm load `roblox-growth-design`; for purchase implementation load `roblox-monetization`.

## Quick Reference

### First 60 seconds (50% of new players never return)

0–5s spawn in-world (no logo/cutscene) → 5–10s do the core verb → 10–30s first reward lands → 30–45s open a loop (next milestone looks close) → 45–60s taste of premium (expiring boost). Six effects: Zeigarnik (hand an incomplete goal in 10s), endowed progress (never start at zero), peak-end (best effect in minute one), cognitive load (one mechanic/one button/one goal), isolation (only the wanted action glows), reciprocity (give before the shop).

### Retention benchmarks & levers
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