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beehiiv-newsletter-report

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Use this skill when building a sponsor or client performance report on top of a Beehiiv publication, or when designing a Beehiiv MCP tool or integration that needs to expose the same metrics. It covers audience growth, open and click rate analysis (including the click-to-open trap in Beehiiv's own API), audience segmentation, month-over-month synopsis, an engaged-reader export, per-issue KPIs, and a pattern for keeping the report refreshed automatically without the narrative drifting.

skills/ryan-estes/beehiiv-newsletter-report/SKILL.md

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236
Repository last updated
Oct 20, 2026
License
MIT

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## Purpose

Turn raw Beehiiv publication data into a report a non-technical stakeholder (a sponsor, a
client, a newsletter owner) can read in under a minute and still trust the numbers in.
This skill generalizes a report built for a real newsletter sponsorship client, stripped of
any client-specific branding or copy, so the same structure can be reused for any Beehiiv
publication or wired into an MCP server that answers questions like "how did last month's
issues perform."

## When to use this skill

Use it when asked to build, extend, or automate a newsletter/sponsor performance report
backed by Beehiiv, or when exposing Beehiiv metrics through an MCP tool, API, or chatbot and
needing the correct formulas and section structure rather than reinventing them.
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