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reply-pull-gate

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Use this skill when scoring an outbound draft before it sends, and when writing a cold or re-engagement touch that has to earn a reply from someone who owes you nothing. Produces a verdict, SEND or SEND BACK, with the named rewrite when it fails. Clean is table stakes; this scores pull. Trigger phrasings: "review this cold email", "score this draft", "is this good enough to send", "why is nobody replying", "this reads clean but forgettable", "our reply rate is flat", "write the subject line".

skills/nadav-david/reply-pull-gate/SKILL.md

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Oct 20, 2026
License
MIT

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Run this on a drafted touch before it goes out. Produces SEND, or SEND BACK naming which move is missing.

## The one-line law

A cold recipient owes you nothing. The first touch's only job is to earn five seconds and a reason to answer. It is not to describe you, and it is not to get the meeting.

## The four moves

Every cold touch needs at least two. A first touch in a sequence needs three.

**1. Show the work.** An artifact beats a claim. Not "want a one-pager?" but a named, concrete thing that could only exist for this account: the audience list you pulled for them, a teardown of their current setup, what a named non-competitor in their category ran and what it did. The ask then names the artifact, not "more info."

**2. Poke, don't pitch.** Open on a cost or blind spot the buyer may not have priced, as an observation or a genuine question. "Your competitors all moved that spend last quarter and you are still carrying it in-house" pokes. "We are the leading platform for X" pitches. Poke with the situation, never with a sweeping market declaration and never with a statistic.
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