write-b2b-sponsored-post

• SKILL.mdcore · 3,129 bytes

Use for drafting or reviewing sponsored creator posts. Produces a post that reads like a practitioner's recommendation, not a press release — the difference is worth roughly 4× on click-through.

## The four-layer structure

1. **hook** (line 1) — stop the scroll: concrete, specific, surprising. The feed truncates at ~210 characters and readers decide in a second, so line 1 gates everything. Works: "I cut our SDR team's prospecting time by 6 hours per week." Fails: rhetorical questions, generic claims, brand-name openers
2. **story** (lines 2–8) — the lived experience. Four credibility signals: time-of-day detail ("every Monday at 9am"), specific numbers ("47 stale leads"), a failed attempt before the fix (~2× credibility), and internal stakes ("my CEO asked why quota attainment dropped"). All four beats one or two by 30–60%
3. **resolution** (lines 9–12) — the product in 1–2 sentences with ONE measured outcome. "Now I spend 20 minutes instead of 3 hours and reply rate went 4% → 11%" — never a feature list
4. **CTA** (final line) — one tracked action naming the specific deliverable: "if you want the exact dashboard config I'm running, I wrote it up: [link]". Single specific CTAs convert 2–3× better than generic or multiple CTAs

Dropping any layer costs 60–80% of CTR.

## Format

800–1,400 characters, 4–6 paragraph breaks. Under 600 reads as an ad; over 1,800 loses readers before the resolution; dense walls drop completion ~40%.