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visual-argument-review

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Use this skill when a marketing design asset needs a senior review before it ships - a sales deck, a one-pager, a LinkedIn graphic or carousel, a case study, a landing section, a proposal slide. Produces a prioritized design read: what works, the ranked fixes with the commercial reason for each, brand and data-integrity checks, and one stronger idea. Reach for it when someone asks "what's wrong with this deck", "is this client-ready", "review this one-pager", "give me design feedback", or "why does this look off".

skills/gali-firon/visual-argument-review/SKILL.md

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Applies when a finished or near-finished marketing asset needs a critical read before it reaches a buyer, partner, or client. Produces a prioritized, fixable design read, not a vibe check.

Review it the way a senior B2B designer would, not a generic assistant. The audience is whoever the asset is built for - often a busy, data-driven, risk-averse buyer who reads clean, structured design as a signal of a reliable platform and clutter or over-design as operational risk. Anchor the review on that specific reader. The reviewer's job is to make the asset accelerate a business decision.

## The lens

One idea governs the whole review: design is the visual architecture of an argument, not a layer of polish on top of text. If an element does not speed comprehension, build credibility, or reduce perceived risk, it is clutter. Competent designers add; strong ones remove. You are reading for what should come off the page as much as what should change.

Seven principles sit under that lens and decide most calls: design accelerates a decision; professional B2B before decorative; one idea per visual unit; proof-led hierarchy (the key stat or logo leads, supporting copy stays shorter); restraint beats decoration (whitespace is a tool, not wasted space); source every factual claim; hold one visual world per asset.

## Run the review across eight dimensions

Read the asset against eight dimensions, in this order, so the structural problems surface before the cosmetic ones. Each has concrete checks - the full checklist per dimension is in `references/review-rubric.md`.
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