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hygiene-gated-outbound

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Use this skill before launching outbound from CRM segments when duplicates, ownership gaps, or stale contact data may distort targeting. Produces a launch readiness decision, a bounded remediation plan, and a clean, owned audience for outreach.

skills/ryan-iyengar/hygiene-gated-outbound/SKILL.md

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Oct 20, 2026
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Use this before activating a CRM-derived audience. Produce a go, conditional go, or stop decision with the minimum cleanup needed for safe execution.

## Define the execution slice

Name the campaign objective, ICP filters, exclusions, channel, planned volume, owners, and launch date. Materialize the exact accounts and contacts that would enter the campaign. Do not substitute an overall CRM health score for inspection of the actual slice.

Record baseline counts: accounts, contacts, contacts per account, reachable contacts, ownerless records, duplicates, suppressed records, active opportunities, customers, and people contacted inside the campaign cooldown. Reconcile account and contact joins; a clean contact table can still point into duplicate or ownerless accounts.

## Run the launch gates

Evaluate five gates:

1. **Identity:** account domains and contact identities resolve without material duplicate risk.
2. **Ownership:** every target has one accountable owner or an explicit routing rule.
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