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linkedin-enterprise-ads-audit

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Use this skill when auditing B2B enterprise LinkedIn Ads campaigns to evaluate account-level reach, ad fatigue, lead form quality, and cost per opportunity relative to contract value.

skills/gaetano-romeo/linkedin-enterprise-ads-audit/SKILL.md

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Audit enterprise LinkedIn campaigns by looking beyond platform-level vanity metrics, isolating account penetration from generic reach, evaluating native lead form pipeline conversion, and measuring revenue impact against contract margin.

## Quick verdict

Execute a two-stage evaluation before adjusting campaign budgets or targeting settings.

### Stage 1: Audience precision and target account reach
* Load campaign demographics and match impressions against the designated ABM account list.
* Check whether Audience Expansion or Audience Network placements are draining spend outside target accounts.
* If spend on out-of-ICP accounts exceeds target thresholds, label as **Audience Dilution**.
* If account coverage is below target depth while frequency rises, label as **Reach Bottleneck**.

### Stage 2: Lead quality and pipeline velocity impact
* Evaluate conversion rates from native Lead Gen Forms vs. landing page requests into qualified opportunities.
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