Individual skill
outbound-strategy
Use this skill when you need an outbound targeting strategy from just a company's website — "build our outbound strategy," "who do we target and why now." Given a domain, it returns a structured foundation: ICPs, personas, pains, value propositions, and a ranked shortlist of intent signals to run — each signal tied to a why-now.
skills/peter-cools/outbound-strategy/SKILL.md
Source commit 5d786aad0c7b2ca59b1abf1f601f9407ca261996
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- Oct 20, 2026
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- signals Declared skill tag
- prospecting Declared skill tag
- research Declared skill tag
- sales Derived category
- research Derived category
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SKILL.mdcore · 5,354 bytes
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An agent that turns a single domain into the targeting half of an outbound strategy: who to go after, why they buy, and which intent signals reach them while they are in-market. It stops at foundations plus signals — messaging and campaigns are separate steps.
## Input
- `website_url` — the company the strategy is for.
- *(optional)* `market_geo`, `acv_range`, `sales_motion` (PLG / sales-led / hybrid), `icp_constraints`.
## Procedure
1. **What they sell** — category, top use cases, who it is for, pricing and motion clues. Prefer the site, docs, pricing, case studies, reviews.
2. **Who buys** — economic buyer vs. daily user; which teams feel the pain; industries named or implied.
3. **Competitors and alternatives** — direct rivals, plus the "do nothing / build in-house / spreadsheet / incumbent" alternatives, and the switching trigger.
4. **Segment into ICPs by shared buying reason**, not by firmographic label. A segment is real when its members would buy for the *same why*. Bound each one — company type, industries, employee-size bands, geographies — tightly enough that two people would build the same list from it. Rank by **fit × reachability**: a perfect-fit segment you cannot find at volume is a worse ICP than a good-fit one you can.
5. **Draw personas, one title to one persona.** Assign titles in the person's own language, not the company's org-chart language. A given title belongs to exactly one persona — if "Head of Growth" could sit in two, the personas are wrong; redraw them. Keep economic buyer, daily user, and champion distinct, and state what each cares about (buyer: outcome/ROI; user: friction; champion: looking good internally).