Individual skill

brand-mention-monitor

Use this skill when you need to know what people are saying about a brand across the web and social — "monitor brand mentions", "what are people saying about [brand] this week", "run a brand sweep", "social listening", "find high-risk mentions", or "how does [brand] compare to [competitor] in the conversation". Sweeps social platforms, news, forums, and review sites; scores every mention on reach, velocity, sentiment, and risk-topic match; and produces a triage report bucketed into Crisis / Watch / Engage / Log with a suggested owner and response window for each mention, so the team responds before one spirals.

skills/uri-knorovich/brand-mention-monitor/SKILL.md

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Oct 20, 2026
License
MIT

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Run this when anyone needs eyes on the brand conversation — a routine weekly sweep, a launch-week watch, or a "something feels off" check. It produces a triage report: every mention scored on four dimensions, deduped against what previous runs already found, and bucketed into Crisis / Watch / Engage / Log with an owner and a response window.

## Before the sweep — resolve, profile, confirm

Do two research steps before asking the user anything:

1. **Resolve brand variants.** Search the live web for the brand's alternate spellings, hashtags, handles, product names, and sub-brands that get mentioned independently. For common-word brand names, find the disambiguating terms (industry, founder, domain) so the sweep doesn't pull unrelated noise. Fold every confirmed variant into the query list silently — never ask the user to supply this.
2. **Profile the brand.** Establish B2B vs B2C, industry, primary geography and language, and rough audience size. This picks the source profile and calibrates scoring — "high reach" means something different for a niche B2B tool than for a consumer app with millions of users.

Replace before enabling: {{CRISIS_OWNER}} (who gets flagged on a Crisis hit) and {{ALERTS_CHANNEL}} (the team channel, if any, for Crisis/Watch pushes).

Then confirm scope in a single message: the brand as you understood it plus any competitors to track alongside, the date window (default: last 7 days), depth (quick scan vs deep sweep; default deep), and who gets flagged on a Crisis-tier hit ({{CRISIS_OWNER}} — a PR lead, legal, founder, or the marketing team by default). Skip the questions entirely when the user already provided the answers or a prior run in this workspace configured them. If the brand name is still ambiguous after research, confirm which entity is meant before running anything.

## Pick the source profile
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