Individual skill
founder-employees-or-creators
Use this skill when choosing who carries the brand's LinkedIn distribution — "should the founder keep posting or should we pay creators," "employee advocacy or creator program," "founder-led growth is plateauing, what now." The decision framework across the three motions, the saturation signals that say a motion is tapped, and the 30–45 day transition playbook from founder-led to creator-augmented.
skills/thomas-marcelle/founder-employees-or-creators/SKILL.md
Source commit 5d786aad0c7b2ca59b1abf1f601f9407ca261996
What was checked
- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
- Repository scan complete
- No
- Skill scan complete
- Yes
- Observed behavior
- Instructions only
- Last checked
- Nov 11, 2026
These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.
Install this skill
Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.
An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.
Repository context
- Repository stars (not skill ratings)
- 237
- Repository last updated
- Oct 20, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- marketing Derived category
Files and excerpt
File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.
Browse files
SKILL.mdcore · 3,498 bytes
Read excerpt
Use when allocating LinkedIn distribution across founder, employees, and paid creators. Produces a motion recommendation with the math behind it. The three aren't rivals — they're stages and layers; the skill is knowing which layer the next euro belongs in.
## The one-question fork
**Do the people you need to reach already follow your employees?** If yes, advocacy amplifies real relationships. If no, creators are how you rent audiences you don't own. Engagement comes from existing relationships; clicks come from buying intent — advocacy CTR runs ~1–2% against ~8–14% on aligned creator posts, and CPL splits the same way (€40–80 vs €15–25).
## Founder-led: the default start — and its ceiling
A founder posting 3–5×/week on a personal account (3–5× the reach of a company page) can realistically drive 5–25 inbound demos a month, and outbound that references a founder's post replies at ~40% vs ~5% cold. But saturation arrives around 15–25K followers: engagement-to-reach declines, demo inbound plateaus, and the comment section shifts from buyers to peer founders — the same audience seeing the same person repeatedly with no new buyers entering.
Run the founder's math honestly: 8 hours/week at €200/hour is ~€6,400/month; if that produces ~10 demos, the same budget on creators typically produces more qualified clicks in a fraction of the founder's time — while founder posts keep converting best downstream. Keep the founder posting; stop the founder being the only channel.
## When each motion wins
