Individual skill

ad-copywriting

Use this skill when writing ad copy — headline formulas, visual direction, and voice-of-customer sourcing that makes ads specific instead of generic.

skills/ivan-falco/ad-copywriting/SKILL.md

Read pinned source

Source commit 5d786aad0c7b2ca59b1abf1f601f9407ca261996

What was checked

Matches the observed repository HEAD: Yes
Scanner rules are current: Yes
Repository scan complete: No
Skill scan complete: Yes
Observed behavior: Instructions only
Last checked: Nov 11, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

Install this skill

Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.

An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.

Repository context

Repository stars (not skill ratings): 237
Repository last updated: Oct 20, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

writing Derived category
design Derived category

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

Browse files

SKILL.mdcore · 15,777 bytes

Read excerpt


# Ad Copywriting - Headline Formulas, Visual Design & Voice of Customer

How to actually write the copy: headline formulas, visual design principles, and the process for gathering real customer language before writing anything. Applies to LinkedIn and Meta ads.

---

## Rule #1: Write From the Customer's Mouth, Not the Product's Marketing

The single biggest mistake in ad copywriting is writing from the brand's marketing language instead of the customer's actual words.

**What this looks like in practice:**
- Brand voice: "Real-time visibility across all business units" (product marketing)
- Customer voice: "I used to spend 6-8 hours a week on reporting. Now it takes 15 minutes." (how they actually talk)