Individual skill

email-metrics-benchmarks

Use this skill when analyzing cold email campaign performance, setting benchmarks, diagnosing low open or reply rates, or optimizing outreach metrics. Covers 2X levers, reply rates by outreach type, deliverability thresholds, sequence performance, and quick diagnostics.

skills/alex-vacca/email-metrics-benchmarks/SKILL.md

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Last checked: Nov 11, 2026

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Repository stars (not skill ratings): 237
Repository last updated: Oct 20, 2026
License: MIT

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marketing Derived category
sales Derived category

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# Email Metrics & Benchmarks

## Email Metrics to Track

### 2X Levers (Metrics you can realistically double)

| Metric | Current Baseline | Good | Great |
|--------|------------------|------|-------|
| Cold email reply rate | 0.5-1.0% | 2-3% | 5%+ |
| Email open rate | 20-40% | 50% | 60%+ |
| Email click rate | 2-5% | 5-8% | 10%+ |

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