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meta-reporting

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Use this skill when analyzing or reporting Meta Ads performance — pulls live Meta insights, reads them like an operator (leading vs vanity signals), and generates a shareable branded HTML dashboard. Triggers: Meta report, Meta dashboard, Meta performance, analyze Meta ads, cost per lead, CPL report, Meta account audit, weekly Meta report, client dashboard, ad spend report.

skills/ivan-falco/meta-reporting/SKILL.md

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Oct 20, 2026
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MIT

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# Meta Ads Reporting and Dashboards

Turn raw Meta numbers into a decision. This skill pulls live performance, analyzes it against the operating system in the `meta-ads` skill, and renders a clean, client-ready dashboard.

## What this covers

1. **Performance analysis** - pull live spend, leads, CPL, CTR, CPM, reach at account and campaign level, then read it like an operator (leading vs vanity signals).
2. **Reporting** - weekly or period-over-period rollups: what changed, what is working, what to fix first.
3. **Dashboards** - a self-contained HTML dashboard branded with the Frontal logo, that you open in a browser or send to a client.

## Scripts

Run from `.claude/skills/meta-ads/scripts/` (shared client + `.env`) unless noted.
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