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linkedin-ads-35-point-audit

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Use this skill when someone wants a LinkedIn Ads audit, efficiency scan, account health check, or 'what should we change', or uploads Campaign Manager exports, screenshots, CRM data, or ad creative. Runs a 35-point system inspection across six layers and adapts to the data provided: CSV exports get ~19 points, Campaign Manager screenshots ~27, CRM data ~31, creative review all 35.

skills/justin-rowe/linkedin-ads-35-point-audit/SKILL.md

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237
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Oct 20, 2026
License
MIT

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# LinkedIn Ads 35-Point System Inspection

Assesses a LinkedIn Ads account through 6 diagnostic layers, each building on the last.
Structural issues first, tactical opportunities second. It adapts to whatever data is
available: a single CSV = ~19 checks, everything = all 35. Every run produces a health
score, prioritized findings, and specific actions.

**The 6 layers (fix upper layers before optimizing lower ones):**
1. Signal & Data Integrity (7 points) - what LinkedIn optimizes toward
2. Account Architecture & Learning Design (6 points) - how the system compounds knowledge
3. Audience & Buying Committee Coverage (7 points) - who you're reaching
4. Creative & Message-to-Market Fit (6 points) - whether ads earn attention
5. Delivery, Bidding & Spend Control (5 points) - how efficiently budget converts
6. Full-Funnel & Revenue Alignment (4 points) - whether LinkedIn drives pipeline
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