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persona-mapping-framework

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Use this skill when mapping the buying committee inside ABM target accounts — identifying personas from closed-won data, their jobs-to-be-done and pain points, and how ad messaging and BDR outreach should differ by persona.

skills/ivan-falco/persona-mapping-framework/SKILL.md

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# Persona Mapping - Framework

How to identify, segment, and target personas within ABM accounts. Mapping personas to their jobs-to-be-done (JTBDs), pain points, and messaging.

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## The Persona Mapping Principle

ABM targets *accounts*, but people buy - not companies. Persona mapping answers:
1. **Who** at the target account should see your ads?
2. **What** do they care about? (JTBDs, pain points)
3. **How** should messaging differ by persona?
4. **When** should BDRs reach out to which persona?
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