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meta-setup-and-tracking

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Use this skill when setting up Meta ads tracking — pixel, events, domains, and the implementation checklist for a clean B2B measurement base.

skills/ivan-falco/meta-setup-and-tracking/SKILL.md

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# Meta Ads Setup & Tracking - Implementation Guide

Step-by-step setup to run your first B2B campaign on Meta. Use this when you already have access and need to configure tracking, then launch. For campaign strategy (audience hierarchy, ABO vs CBO, creative), see the other knowledge-base files.

## Where Things Live in Meta

| What you need | Where to go |
|---------------|-------------|
| Pixel, events, data sources | **Events Manager** (Ads Manager → left menu → All Tools → Events Manager) |
| Create and run campaigns | **Ads Manager** (campaigns, ad sets, ads) |
| Domain verification, Business assets | **Business Settings** (Business Suite or business.facebook.com → Settings) |
| Lead Gen Forms | Created when you build an ad with the **Leads** objective; form settings live in the ad set/ad flow |

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