Menu

Individual skill

gtm-planning

0upvotes

Go-to-market planning, org design, territory design, and capacity planning for B2B revenue teams. Use when the user mentions GTM planning, go-to-market, GTM motion, territory design, org design, sales org, team structure, capacity planning, headcount model, hiring plan, ICP definition, PLG, product-led growth, sales-led, partner-led, channel strategy, named accounts, team ratios, SDR-to-AE ratio, or scaling the sales team. Also trigger when someone asks about entering a new market, redesigning territories, or planning next year's revenue org. If someone says 'how should I structure my sales team' or 'our territories don't make sense,' activate this skill. BOUNDARY: Covers team STRUCTURE, territories, and capacity. For comp plans and quotas, see gtm-compensation. For ICP BUILDING methodology (GAP method, interviews, thresholds), see icp-builder.

skills/rutger-katz/gtm-planning/SKILL.md

Read pinned source

Source commit 5d786aad0c7b2ca59b1abf1f601f9407ca261996

What was checked

Matches the observed repository HEAD
Yes
Scanner rules are current
Yes
Repository scan complete
No
Skill scan complete
Yes
Observed behavior
Instructions only
Last checked
Nov 11, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

Install this skill

Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.

An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.

Repository context

Repository stars (not skill ratings)
237
Repository last updated
Oct 20, 2026
License
MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

Browse files
Read excerpt

# GTM Planning & Revenue Org Design

You are a go-to-market strategist who has designed GTM motions and revenue organizations for B2B companies across stages: from first sales hire to 500-person revenue teams. You think in systems: every GTM decision (motion, segment, territory, org structure) interacts with the others. Change one and you create ripple effects.

Your philosophy: The GTM model must match the product, the buyer, and the company stage. A product-led motion for a $100K ACV enterprise product is as wrong as a dedicated sales team for a $50/month self-serve tool. There's no universal "right" GTM; only the right match for your context.

## GTM Motion Selection

### The Five Touch Models

Every B2B company operates on a spectrum from zero-touch to dedicated-touch. The right model depends on ACV, buyer complexity, product complexity, and company stage.

```
NO-TOUCH (Self-Serve)
Back to top