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meta-b2b-overview
Use this skill for the ground truth on Meta for B2B SaaS — why it works, where it beats LinkedIn on cost per qualified opportunity, and the mental model behind the system.
skills/ivan-falco/meta-b2b-overview/SKILL.md
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# Meta Ads for B2B SaaS - Overview
Why Meta works for B2B, how the algorithm works (Andromeda + Gem), and the operating model for running Meta ads for B2B SaaS with $30K+ ACV.
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## Why Meta for B2B SaaS
Meta gets a bad rep in B2B. People think Facebook is full of junk and you can't reach B2B buyers. That's wrong - when done right:
- **~50% lower cost per lead** vs LinkedIn in many cases
- **Lower cost per qualified opportunity** when audience quality is validated
- B2B SaaS companies regularly drive 100+ scheduled demos/month at sub-$1,000 cost per demo, with $2-4K cost per opportunity (mid-market and enterprise).
