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budget-reallocation-under-cut

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Use this skill when a B2B SaaS marketing budget is being cut or frozen (IPO preparation, cost control, board pressure) and you must decide which spend to cut, which to protect, and which organic or owned channels to scale to cover the pipeline gap. Produces a board ready reallocation plan with three scenarios and an honest shortfall.

skills/gaetano-romeo/budget-reallocation-under-cut/SKILL.md

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Oct 20, 2026
License
MIT

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Turn a budget cut into a defensible channel mix decision, in the language a finance leader accepts.

## Inputs to load

* Current spend by channel, as a share of total.
* Sourced and influenced pipeline and closed won revenue by channel, as a share of total.
* Size and timing of the cut, sales cycle length, contract value tier, and any regional minimums.

If an input is missing, state the assumption used and lower the confidence of the verdict.

## Score each channel

1. Share of spend versus share of sourced pipeline.
2. Share of spend versus share of closed won revenue. Lead volume hides weak channels.
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