Individual skill

event-radar

Turns event attendance into pipeline. Use when prospects attend a webinar, conference, dinner, booth, or monitored industry event and need qualification plus contextual follow-up.

skills/ido-goldberg/event-radar/SKILL.md

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237
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Oct 20, 2026
License
MIT

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## Instructions

**Setup state.** Not yet configured for this org. Load the `Setup` sub-page and walk the user through wiring the event-radar trigger (event-platform `WEBHOOK`, `SCHEDULE` + Apify scrape for public attendee lists, or the CRM's attendance workflow) with the right monitored event sources and follow-up sequence before running this play. (After setup is performed, rewrite this paragraph via `swan-update-skill` to describe the current state — trigger source(s) chosen, monitored events by class (owned / exhibited / industry / competitor), ICP filter, sequence wired, success metric, and last-refreshed date — so future runs see the current configuration without re-checking.)

### When this fires

Most commonly `WEBHOOK` from an event platform (Goldcast, Hopin, Splash, Bizzabo, or a manually-uploaded attendee list), `SCHEDULE` + Apify (for public attendee lists of competitor / industry events that the user wants to scrape post-event), the CRM's workflow trigger (if attendance is stored in CRM — discover via `swan-get-available-triggers`), or `WEBSITE_VISIT` as a proxy for post-event landing-page visits.

The 48-72 hour window after an event is the highest-converting time to reach out.

### Step 1 — Classify the event type

The play differs sharply by event class:
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