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linkedin-frequency-penetration-diagnostic

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Use this skill when someone asks about frequency, penetration, saturation, 'are we over-serving', 'how many times are they seeing this', 'is the audience too small', or uploads reach/frequency data for a LinkedIn account. Diagnoses how completely and how often LinkedIn ads reach each audience or account list against 90-day bands, separates a saturated pool from a narrow-source pool, and turns each verdict into a specific fix.

skills/justin-rowe/linkedin-frequency-penetration-diagnostic/SKILL.md

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# LinkedIn Frequency & Penetration Diagnostic

Frequency and penetration are the two most mis-read numbers in LinkedIn ABM. Most teams
either panic at a healthy frequency or quietly under-serve a warm pool while thinking
they're saturating it. This diagnostic settles it per campaign and per pool, using the
right window and the right benchmark, and turns each read into a specific action.

**Penetration** = the share of a target audience or account list you've actually reached
(reached unique members or accounts ÷ total addressable). It answers "how much of the list
have we touched at all."

**Frequency** = average impressions per reached member over a window. It answers "how often
is each person seeing us." Always judged over **90 days**, never per week.
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