Individual skill

measure-creator-roi

Use this skill when creator spend needs defending or reading — "what's the ROI on our creator campaigns," "build the CFO view," "why does creator attribution look bad." Sets the attribution window creator content actually needs, the five-row CFO dashboard, payback-period math, week-one leading indicators, and the three attribution errors that silently understate ROI 2–3×.

skills/thomas-marcelle/measure-creator-roi/SKILL.md

Read pinned source

Source commit 5d786aad0c7b2ca59b1abf1f601f9407ca261996

What was checked

Matches the observed repository HEAD: Yes
Scanner rules are current: No
Repository scan complete: No
Skill scan complete: Yes
Observed behavior: Not checked yet
Last checked: Nov 11, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

Install this skill

Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.

An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.

Repository context

Repository stars (not skill ratings): 237
Repository last updated: Oct 20, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

engineering Derived category

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

Browse files

SKILL.mdcore · 2,835 bytes

Read excerpt


Use when measuring or reporting creator-led growth. Produces an honest ROI readout a CFO can interrogate. The core problem: creator content converts on a considered timeline, and direct-response measurement habits systematically undercount it.

## Fix the attribution first

- **window**: 14–30 days, not 7. Median time-to-MQL on a creator-sourced click runs 9–14 days (vs 2–4 for ads) — buyers read, save, consult colleagues, then convert
- **view-through**: lift studies show 8–15% incremental traffic that never credits to the post; measure it or accept undercounting
- **separation**: keep creator-sourced clicks out of the organic-LinkedIn bucket

Correcting these three typically recovers 2–3× in reported ROI without changing a dollar of spend.

## Measure the funnel

Standard waterfall — spend → qualified clicks → MQL → SQL → opportunities → closed-won — with a behavioral click definition: tracked AND ≥30 seconds on-site. Reference points from network data: CTR on creator posts runs ~8–14% (vs under 1% for sponsored content), CPL ~€15–25 mid-market vs €55–90 on ads, MQL→SQL ~35–45%.