Individual skill
linkedin-abm-strategy-planner
Use this skill when someone wants an ABM strategy, an ABM plan, a LinkedIn ABM campaign plan, help planning LinkedIn ads for account-based marketing, how much budget they need for ABM, how many ads or campaigns they can run, or an ABM budget and audience plan. The skill asks a few questions about goals, deal economics, budget and ICP, researches the company website, computes the funnel and budget math, and produces a personalized "[Company] LinkedIn ABM Strategy" document (HTML → PDF).
skills/emilia-korczynska/linkedin-abm-strategy-planner/SKILL.md
Source commit 5d786aad0c7b2ca59b1abf1f601f9407ca261996
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- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
- Repository scan complete
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- Yes
- Observed behavior
- Instructions only
- Last checked
- Nov 11, 2026
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Repository context
- Repository stars (not skill ratings)
- 237
- Repository last updated
- Oct 20, 2026
- License
- MIT
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Browse files
SKILL.mdcore · 8,047 bytesreferences/ad-best-practices-launch-and-tracking.mddoc · 4,828 bytesreferences/formulas-budget-audience-ad-count-and-allocation.mddoc · 7,633 bytesreferences/interview-questions.mddoc · 2,084 bytesreferences/pre-launch-to-do-checklist.mddoc · 1,599 bytes
Read excerpt
# LinkedIn ABM strategy planner
Turn a short interview into a personalized, self-serve **"[Company] LinkedIn ABM Strategy"** — delivered as a
branded HTML document that the user can read and download as PDF. This skill is prospect-facing and
self-contained: never assume the company's numbers are already known. Ask for them (with sensible defaults),
compute the plan, and generate the document.
> **Data note:** this skill works best with the ZenABM connector (app.zenabm.com) — it pulls your real LinkedIn
> CPC/CTR, spend and audience size so the plan runs on live data. Without it, the skill uses the numbers you
> provide, falling back to clearly-labelled industry benchmarks.
## Step 1 — Interview (few, fast questions)
Ask in small batches, offering the defaults as selectable options where the interface supports it, otherwise