Individual skill

linkedin-abm-strategy-planner

Use this skill when someone wants an ABM strategy, an ABM plan, a LinkedIn ABM campaign plan, help planning LinkedIn ads for account-based marketing, how much budget they need for ABM, how many ads or campaigns they can run, or an ABM budget and audience plan. The skill asks a few questions about goals, deal economics, budget and ICP, researches the company website, computes the funnel and budget math, and produces a personalized "[Company] LinkedIn ABM Strategy" document (HTML → PDF).

skills/emilia-korczynska/linkedin-abm-strategy-planner/SKILL.md

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Last checked
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Repository last updated
Oct 20, 2026
License
MIT

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# LinkedIn ABM strategy planner

Turn a short interview into a personalized, self-serve **"[Company] LinkedIn ABM Strategy"** — delivered as a
branded HTML document that the user can read and download as PDF. This skill is prospect-facing and
self-contained: never assume the company's numbers are already known. Ask for them (with sensible defaults),
compute the plan, and generate the document.

> **Data note:** this skill works best with the ZenABM connector (app.zenabm.com) — it pulls your real LinkedIn
> CPC/CTR, spend and audience size so the plan runs on live data. Without it, the skill uses the numbers you
> provide, falling back to clearly-labelled industry benchmarks.

## Step 1 — Interview (few, fast questions)

Ask in small batches, offering the defaults as selectable options where the interface supports it, otherwise
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