Individual skill
multi-region-gtm-playbook
Use this skill when a B2B company runs go to market across several regions and needs to decide what stays global, what is localized, and how to allocate budget and effort by market maturity. Produces a global core, a local layer, a region tiering and a governance cadence.
skills/gaetano-romeo/multi-region-gtm-playbook/SKILL.md
Source commit 5d786aad0c7b2ca59b1abf1f601f9407ca261996
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- Last checked
- Nov 11, 2026
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- Repository last updated
- Oct 20, 2026
- License
- MIT
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- marketing Declared skill tag
- demand-gen Declared skill tag
- leadership Declared skill tag
- marketing Derived category
- finance Derived category
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Design a go to market model across regions that keeps one strategy while letting each market win on its own terms.
## Inputs to load
* The list of regions with team size, revenue contribution and pipeline contribution as shares of the total.
* Market maturity per region: brand awareness, customer base, competitive intensity.
* Sales cycle, deal size and buying behavior per region.
* Language, regulation and channel differences that change how buyers research and buy.
## Define the global core
Keep global only what must be identical: positioning, ideal customer profile, core offer, naming of products, measurement definitions and reporting format. Everything else is a candidate for local adaptation.
## Define the local layer