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google-ads-audit

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Use this skill when someone wants a Google Ads account audited or optimized at senior-media-buyer depth: Search campaigns, search terms and keywords, Shopping and product feeds, Performance Max, or keyword research. Classifies search terms into five intent tiers, separates rank pressure from budget pressure, grades Shopping SKUs (kill, downgrade, promote), gates PMax changes on maturity and asset labels, and compares PMax against Search on ROAS. Read-and-recommend only: it never changes the account, the user applies every recommendation in the Google Ads UI. Trigger phrases: Google Ads audit, wasted spend, search term report, PMax review, Shopping feed, keyword research, why is my CPC rising.

skills/aditya-sriram/google-ads-audit/SKILL.md

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237
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Oct 20, 2026
License
MIT

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> Adapted from the GoMarble Paid Media Claude Skills repository (https://github.com/gomarble-ai/gomarble-ai-paid-media-claude-skills) by its author, shared under GoMarble's attribution license. Works with any data source: a connected ads MCP such as GoMarble, CSV exports, screenshots, or pasted tables.

A consolidated set of skills for analyzing and optimizing Google Ads accounts. These skills are **framework-agnostic** - the analytical logic (Q1–Q5 query tiers, auction-pressure diagnosis, PMax maturity gates, item classification) applies regardless of where the data comes from.

The skills define **what to know, what data to look for, how to interpret it, and how to recommend action**. They do not depend on any specific tool integration.

> **Read-and-recommend only.** These skills never make changes to the user's Google Ads account. Claude reads data and produces recommendations in plain language; the user applies the recommended changes themselves in the Google Ads UI.

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## Data Sources Are Not All Equal

Data can come from four kinds of sources, but they have **very different completeness**. Some skill rules silently break on weaker sources - most notably, PMax asset performance labels and PMax search term insights are NOT in default Google Ads CSV exports. Always identify the source first and consult the **Data Source Compatibility Matrix** below before applying any rule.
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