Individual skill

seo-topic-shaping

Use this skill when surviving topics need the right content format assigned — alternatives page vs comparison vs landing page vs guide — plus keyword clustering and site-architecture flags. Format drives structure, CTA, and ranking mechanics; let the SERP lead. Fires on "what format should this content be", "shape these topics", "should this be a landing page or a blog post". Phase 6 of the SEO topic research pipeline; runs standalone if you paste the filtered topic list.

skills/sam-dunning/seo-topic-shaping/SKILL.md

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Repository stars (not skill ratings): 237
Repository last updated: Oct 20, 2026
License: MIT

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marketing Derived category

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Assign the correct content format to every surviving topic. Not every keyword becomes a blog post. The format decision determines the page's purpose, structure, CTA, and ranking mechanics. Get it wrong and the content fails regardless of how well it was written.

## Invocation

`/topic-shaping`

Example: runs after `/business-fit-filter`, or call standalone and paste the filtered keyword list.

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## Step 0 — Context Check

If called standalone: ask for (a) the filtered keyword list with SERP qualification notes and (b) the Account Intelligence Document (for understanding the product and existing content structure).