Individual skill
creator-led-growth-90-days
Use this skill when creator marketing should become a program, not an experiment — "make creators a real channel," "scale from a test to an engine," "what does quarter one of creator-led growth look like." Three 30-day phases: build the first cohort with tracking, launch–measure–cut, then systematize into a documented, forecastable engine with a second cohort matched to the winner profile.
skills/thomas-marcelle/creator-led-growth-90-days/SKILL.md
Source commit 5d786aad0c7b2ca59b1abf1f601f9407ca261996
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- Oct 20, 2026
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- MIT
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Use when building the creator channel as a quarter-long program. Produces, by day 90: a documented playbook, a per-creator leaderboard, and a pipeline forecast built on real cost-per-qualified-click data.
## Days 1–30 — foundation and first cohort
- week 1: define the ICP and core message with precision
- week 2: source 8–12 creators at 70–90% audience-ICP fit; follower count is secondary
- week 3: set commercial terms and wire tracking (qualified click = tracked + ≥30s on-site)
- week 4: brief with angles and proof points — never scripts
- **milestone**: briefed cohort, live tracking
## Days 31–60 — launch, measure, cut
- stagger posts over two weeks so early angle signal shapes the rest
- read qualified-click data per creator; ignore vanity metrics — reach without relevance produces clicks that don't convert