Individual skill

zero-click-organic-pipeline-audit

Use this skill when analyzing a B2B SaaS organic traffic decline to determine whether the loss represents a healthy zero-click consumption shift or a critical pipeline threat.

skills/gaetano-romeo/zero-click-organic-pipeline-audit/SKILL.md

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Last checked: Nov 11, 2026

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Repository stars (not skill ratings): 237
Repository last updated: Oct 20, 2026
License: MIT

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SKILL.mdcore · 4,431 bytes
SKILL.mdcore · 4,431 bytes
references/edge-cases-and-attribution.mddoc · 1,736 bytes
references/methodology-and-thresholds.mddoc · 2,455 bytes
references/red-flags-and-disqualification.mddoc · 1,844 bytes

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Evaluate organic performance drops by separating surface metrics from pipeline impact, isolating zero-click AI consumption from genuine visibility losses, and routing corrective actions based on intent-level metrics.

## Quick verdict

Run a two-stage evaluation before diagnosing organic performance.

### Stage 1: Visibility vs. click consumption
* Load impression and click data for identical queries over matching timeframes.
* Calculate query-level CTR variance.
* If impressions remain stable or grow while clicks decrease, label as **Zero-Click Shift**.
* If impressions and clicks decline symmetrically, label as **Visibility Loss**.

### Stage 2: Intent segmentation and pipeline correlation
* Segment search queries into three isolated buckets: Brand, Non-Brand Commercial, Non-Brand Informational.