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competitive-white-space

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Use this skill when the user wants a competitive analysis, white space analysis, positioning review, messaging gap analysis, or competitor comparison for a B2B company, or provides competitor URLs or names and wants to know what everyone is saying, what nobody is saying, and where the positioning opportunities are. Typically runs after company-recon.

skills/justin-rowe/competitive-white-space/SKILL.md

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237
Repository last updated
Oct 20, 2026
License
MIT

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# Competitive White Space

## What this produces

A professionally formatted competitive white space analysis that goes beyond "who the
competitors are" to surface what everyone is saying (the saturated message), what nobody
is saying (the white space), and where the company can own differentiated positioning.
This is the analysis that turns generic competitive intel into actionable messaging and
targeting strategy.

Output: a `.docx` (or clean HTML) saved as `[Name]_Competitive_White_Space.docx`.

## When to use / when not to use
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