Individual skill

account-progression-staging

Use this skill when you want attribution that measures whether GTM activity actually moves accounts forward — not touchpoint "credit." It assigns each account a single current progression stage (Unaware → Aware → Engaged → Qualified → Sales Ready → Customer) from its full signal stack using deterministic, auditable rules, so the same inputs always produce the same stage and every assignment is explainable from the evidence that triggered it. Progression is measured at the account level with a buying-group gate — advancement requires multiple distinct contacts, never one power user — so a single loud champion can't fake momentum. Each run applies exactly one stage tag, records a stage-entry event with an evidence snapshot and time-in-prior-stage, updates the running stack in account memory, and routes a Sales-Ready alert with buying-group context and a recommended next action. Because it writes stage history, it turns attribution into delta-versus-baseline: conversion rate and velocity per stage transition, exposed cohort vs. control — so budget goes to what drives stage movement, not what drives clicks. Every threshold is exposed as a tunable default. Use it for stage assignment, progression tracking, "why is this account here?" explainability, stuck-account activation lists, and Sales-Ready routing.

skills/steve-armenti/account-progression-staging/SKILL.md

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Oct 20, 2026
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# Account progression staging

Assigns any account a single current progression stage from its full signal stack, records the stage entry with the evidence that triggered it, and routes an alert when an account crosses into Sales Ready. Progression is account-level and buying-group-gated: the question is never "did one person do something" but "is this buying group moving forward." Every run updates the running stack in account memory and writes exactly one stage tag, so the stage is always defensible from the memory snapshot alone.

The point of staging this way is measurement. Once accounts carry a stage and a stage-entry history, "attribution" stops being touchpoint credit and becomes **delta versus baseline** — did exposure to a campaign or channel raise the conversion rate or shorten the time for a stage transition, versus a comparable unexposed cohort. This skill produces the per-account substrate that makes that measurement possible; the measurement layer at the end covers the cohort math.

## Template placeholders

Replace every `{{...}}` before enabling.

- `{{CRM}}` — Your CRM (e.g. HubSpot, Salesforce, Attio)
- `{{STAGE_FIELD}}` — The account/company field this skill writes the stage into (create one if it doesn't exist; keep it distinct from your opportunity pipeline stage)
- `{{ALERTS_CHANNEL}}` — Channel where Sales-Ready transitions post (your MQL/handraiser channel)
- `{{ACTIVATION_CHANNEL}}` — Channel (or list owner) for stuck-account activation plays (optional; defaults to marketing ops)
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