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meta-ads

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Use this skill when managing Meta (Facebook/Instagram) ads for B2B campaigns — audience strategy, campaign structure, creative testing, and lead form optimization specifically for B2B SaaS on Meta's platform. Triggers: Meta Ads, Facebook Ads, Instagram Ads, Meta campaign, Facebook lead gen, Meta lead forms, Facebook retargeting, Meta remarketing, Facebook lookalike, Meta audience, Advantage Plus, Meta B2B.

skills/ivan-falco/meta-ads/SKILL.md

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# Meta Ads Management for B2B

Orchestrator for all Meta Ads (Facebook/Instagram) tasks. Meta Ads for B2B can deliver half the cost per lead and lower cost per qualified opportunity compared to LinkedIn - but only when audience data quality is right and creative does the targeting work.

## Methodology

This skill implements the Ivan Falco B2B demand generation methodology for Meta - a data-first, creative-as-targeting approach that leverages Meta's algorithm (Andromeda + Gem) with high-quality audience inputs and systematic creative testing.

## Core Philosophy

**On Meta, your data is everything. Your creative is your targeting.**

Meta's native targeting can't match LinkedIn's B2B precision (no job title, company, seniority filters). The way to make Meta work for B2B is to bring your own high-quality audience data (CRM, third-party providers) and use creative specificity to filter for ICP. The algorithm (Andromeda + Gem) does the rest.
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